Digital adoption by high end luxury brands has been cautious to say the least and with good reason. It wasn’t until around 6 years ago till digital capabilities matured enough to enable Luxury brands to capitalize on the wave. Maintaining desire and exclusivity is a tricky part of digital marketing and a balance which must be maintained. The session will touch upon how luxury brands use digital advertising to their advantage to build desire and connect with audiences while maintaining exclusivity.
Luxury experience through:
Own able experience
How Luxury brands utilize digital advertising
Naim started his career with Omnicom media group; during his 13 years in the communications industry he moved up the ranks within the group becoming one of the trusted leaders in the organization. He has worked on many industries with a focus on Luxury working on LVMH (Louis Vuitton Moet & Hennesey) fashion house, Travel & Tourism working with both Abu Dhabi & Dubai tourism and launching the prestigious Louvre Abu Dhabi museum, and Automotive working on Volkswagen Group. He currently manages a department of 11 media professionals investing over 20 million dollars in media with over 65% of that going into digital advertising. He has helped his clients tackle many challenges in devising integrated communication strategies which drive client market share, brand recognition and revenue generation.
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