Open Academy / Digital Marketing

Learn Digital Marketing in One Week – Online LIVE

3,999 AED

Become fluent in building a complete strategy and learn about best practices for the region.

14 Jun 20 - 24 Jun 20 7 days left!
#StayHome   
442 graduates
9.6 (201 reviews)

30-day money-back guarantee

Learn Digital Marketing in One Week

The Online LIVE Digital Marketing Course is designed with up-to-date platform insights (Google, Facebook, Instagram, and more), real-life examples, and customized content for the region.

Fully Interactive

All participants keep their cameras on, virtually "raise their hands" to ask questions, and participate in a live chat stream with our instructors.

Learn Anywhere

Prefer to sit on your couch at home, focus at your office, or perhaps even join us at one of our AstroLabs coworking spaces in Dubai or Riyadh? You are free to learn from anywhere.

Flexible Learning

Although sessions are broadcast live at set times, if you miss a session, you can watch the recording at another time whenever it's convenient for you.

Equivalent Content

We cover the same material as our in-person workshops, optimized for an online experience, with the same three certifications from AstroLabs and Google Adwords and Analytics at the conclusion.

Practical Exercises

Participants engage in hands-on exercises, led by our instructors in real-time, throughout the duration of the course. Learn how to launch ad campaigns step-by-step, following our lead on-screen.

Expert Instructors

Our Online LIVE courses are taught by our highly-rated team of practitioner instructors, ensuring you have the same experience as the in-person courses.

Alumni

Our Graduates

student reviews
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Content: Inside the Course

What you will learn

Module 1

Comprehensive Digital Marketing Workshop

Module 1

Comprehensive Digital Marketing Workshop

Learn how to implement a successful online marketing strategy. Understand the advantages of each marketing channel and how you can use them to achieve your marketing and business goals.

Push Marketing
Display- GDN (Google Display Network), Facebook Ads, LinkedIn Ads
Pull Marketing
SEM- PPC, Google Ads, setting up your first campaign, Adgroups and Keywords
Long Term Marketing
SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
Customer Retention
CRM, Newsletter, Segmentation and Automation. Drip campaigns and Chat bots
Optimizing the Funnel
Making smart changes to your site. How to setup Retargeting (Facebook and Google)

Module 2

Learn to Master Google Analytics

Module 2

Learn to Master Google Analytics

Track the important KPI’s needed for your business, tell stories with your data and import advanced metrics & dimensions. Customize your reports & dashboards with the exact data you need, automate key processes, and get Google certified

Basic Tracking and Analytics
Basic Tracking and Analytics concepts (source/medium, grouping data), tracking all channels (by UTM tagging urls) and demographic and User Data to define events, goals and eCommerce transactions. Cross device tracking
Setup Conversion Funnels
Create custom segments, reports and dashboards and set up funnels (with and without Enhanced eCommerce Enabled)
Integration
Integration With Adwords, and other Social Media channels, Integration with Google Webmaster Tools, and Google Tag Manager
Automation
Auto Event tracking with Google Tag Manager and Automation with Google API and Excel
Certification
Get Google Certified

Module 3

Display Push Marketing

Module 3

Display Push Marketing

Learn about Display Marketing, and how to reach a wide audience interested in your product. In this module, we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll)

Display Marketing
Learn the basics of Display Marketing, the differences between CPC, CPM, CPA and CPV and get an intro into Ad networks and individual sites
3 Ways to Target
Learn the 3 main ways to target on GDN (contextual, placements and demographics), set up a display campaign and learn basics of placements and affiliates
Basics of Advertising and Marketing
Learn how to advertise on Youtube, marketing on Facebook and how to create Facebook, Instagram, Snapchat, LinkedIn and Twitter ads. Understand the levers used for higher reach and lower costs on Facebook
Retargeting vs Remarketing
Learn the differences between Retargeting and Remarketing, how to setup a remarketing campaign and how to build a remarketing list on Google and Facebook
Remarketing Lists
Create RLSA (Remarketing Lists Search Ads) on Google and learn how to setup remarketing on Google Analytics

Module 4

Advertising with Google Ads

Module 4

Advertising with Google Ads

This module covers how to fully utilize Google’s advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career

Understanding
The basics of SEM (Search Engine Marketing) and Pull Marketing, pay-per-click advertising and Adwords account structure & Adtypes.
Keywords
Understanding Keyword Research and Keyword match types. Learn about Negative keywords and how to use the Keyword Planner Tool
Budgeting
Create a Budget Strategy and learn about budget estimations. Set up a new campaign
Adwords
Creating effective adgroups, Keyword, ad text strategy, Bid strategy and understanding the AdWords auction
Performance, Testing and Tracking
Understanding and improving quality score, learn about performance & defining conversions, Testing Ads and CPC optimization. Find out how to Track and Report

Module 5

SEO

Module 5

SEO

In this module, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business’ revenue and gain a very in-demand skill to help you advance in your career

SEO Introduction & Evolutions
Learn about Panda & Penguin impact on the SEO industry, Mobilegeddon & how to optimize your website for mobile. How security updates impact rankings & when is the best time to migrate to HTTPS. How to optimize your website for local search
Technical SEO
Run a technical SEO audit on your website, optimize your website structure: Internal linking, menus, footers, page depth etc, how to avoid duplicate content generation by CMS. Tool reviews : Google Search Console, Screaming Frog
Content Optimization
Identify relevant keywords for your business & evaluate competition on these key phrases. Structure the site so that each page covers just one thematic, how to localize your content to be visible internationally, tool reviews : Google Trends, Keyword Adplanner, Copyscape
Link Building
Measure your link profile & evaluate your potential in a competitive market, what are best practices for getting natural backlinks, how Social Media can help you during your link building strategy, Tool reviews: Ahref, Majestic SEO, Link Research tool, Buzzsumo
Key Performance Indicators
What are the main KPIs to evaluate your SEO strategy, Tool reviews: AWR, Search Metrics, Google Analytics, Google Search console

Module 6

Crafting A Social Media Strategy

Module 6

Crafting A Social Media Strategy

In this class you will learn how to craft a solid social media strategy to help you to distinguish yourself from the mass of brands competing for the attention of consumers

Content Strategy Basics
Why do you need a content strategy, learn the roles of the social media platforms, develop a Facebook, Instagram and Twitter strategy and find out the importance of tone of voice
Posting
Learn about the importance of posting frequency and times as well as scheduling & automation
Content
Learn about the Content Pillars, creatives vs copy and live and real time content
Engagement
Learn about influencer marketing and how to gain brand advocacy & community engagement
Performance
Find out about the most Important Key Performance Indicators, how to do a performance review & assess success

Module 7

Email Marketing & Customer Retention

Module 7

Email Marketing & Customer Retention

This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place

List Building
Study use cases of successful list building campaigns, learn how to build lists and carry out a comparison of popular tools
Email Campaigns
Learn the different types of email campaigns, marketing, transactional, welcome and automated emails. Learn how to setup automated emails and drip campaigns and what retention tactics work
Basics of HTML
Learn the basics of HTML coding, in a practical session for newsletters
Tools and Analytics
What tools are best to test Subject Line and Click Rate, learn about analytics (Google Analytics, Measuring Open Rate, CTR, Events & Goals)
Automation
Learn about automation and triggers for drip campaigns as well as working with Chatbots (using Many Chat) and Facebook Messenger Lists
instructors

Meet Your Practitioner Instructors

Mohtab Arabiat

Head of Digital Development – AstroLabs

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7090

Abdel Kader Jrab

Co-Founder of Beit Byout

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13907

Ahmad Abugosh

Director of Marketing & Learning Programs at AstroLabs

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7089

Naguib Toihiri

Head of SEO and Growth at Artefact MENA

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7091

Aida Sahraoui

Co-Founder at WONE Consultancy

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8000

Naguib Toihiri

Head of SEO and Growth, Artefact MENA

Awarded MENA Search Personality 2017, Naguib Toihiri is an expert in SEO with over 10-year experience optimising online brands’ visibility. He has helped top Middle East brands in various sectors, including Qatar Airways, Emaar and Jumeirah Group. Global SEO Lead at Artefact, he is responsible for leading Artefact Group SEO practices and develop all the business opportunities to fulfill the market needs in the MENA region. Naguib regularly provides training in French Business School as well as in Dubai at Google Tech Hub, Astrolabs.

Schedules

Upcoming Courses

June 14 - June 24

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June 14 - June 24
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Evening  6pm to 9pm

Date
Timing
Day 1 – Sunday, June 14
6pm to 9pm
Day 2 – Monday, June 15
6pm to 9pm
Day 3 – Tuesday, June 16
6pm to 9pm
Day 4 – Wednesday, June 17
6pm to 9pm
Day 5 – Sunday, June 21
6pm to 9pm
Day 6 – Monday, June 22
6pm to 9pm
Day 7 – Tuesday, June 23
6pm to 9pm
Day 8 – Wednesday, June 24
6pm to 9pm

July 12 - July 22

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July 12 - July 22
#StayHome

Evening  6pm to 9pm

Date
Timing
Day 1 – Sunday, July 12
6pm to 9pm
Day 2 – Monday, July 13
6pm to 9pm
Day 3 – Tuesday, July 14
6pm to 9pm
Day 4 – Wednesday, July 15
6pm to 9pm
Day 5 – Sunday, July 19
6pm to 9pm
Day 6 – Monday, July 20
6pm to 9pm
Day 7 – Tuesday, July 21
6pm to 9pm
Day 8 – Wednesday, July 22
6pm to 9pm

August 9 - August 19

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August 9 - August 19
#StayHome

Evening  6pm to 9pm

Date
Timing
Day 1 – Sunday, August 9
6pm to 9pm
Day 2 – Monday, August 10
6pm to 9pm
Day 3 – Tuesday, August 11
6pm to 9pm
Day 4 - Wednesday, August 12
6pm to 9pm
Day 5 - Sunday, August 16
6pm to 9pm
Day 6 - Monday, August 17
6pm to 9pm
Day 7 - Tuesday, August 18
6pm to 9pm
Day 8 - Wednesday, August 19
6pm to 9pm

September 13 - September 23

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September 13 - September 23
#StayHome

Evening  6pm to 9pm

Date
Timing
Day 1 - Sunday, September 13
6pm to 9pm
Day 2 - Monday, September 14
6pm to 9pm
Day 3 - Tuesday, September 15
6pm to 9pm
Day 4 - Wednesday, September 16
6pm to 9pm
Day 5 - Sunday, September 20
6pm to 9pm
Day 6 - Monday, September 21
6pm to 9pm
Day 7 - Tuesday, September 22
6pm to 9pm
Day 8 - Wednesday, September 23
6pm to 9pm

October 11 - October 21

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October 11 - October 21
#StayHome

Evening  6pm to 9pm

Date
Timing
Day 1 - Sunday, October 11
6pm to 9pm
Day 2 - Monday, October 12
6pm to 9pm
Day 3 - Tuesday, October 13
6pm to 9pm
Day 4 - Wednesday, October 14
6pm to 9pm
Day 5 - Sunday, October 18
6pm to 9pm
Day 6 - Monday, October 19
6pm to 9pm
Day 7 - Tuesday, October 20
6pm to 9pm
Day 8 - Wednesday, October 21
6pm to 9pm

November 15 - November 25

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November 15 - November 25
#StayHome

Evening  6pm to 9pm

Date
Timing
Day 1 - Sunday, November 15
6pm to 9pm
Day 2 - Monday, November 16
6pm to 9pm
Day 3 - Tuesday, November 17
6pm to 9pm
Day 4 - Wednesday, November 18
6pm to 9pm
Day 5 - Sunday, November 22
6pm to 9pm
Day 6 - Monday, November 23
6pm to 9pm
Day 7 - Tuesday, November 24
6pm to 9pm
Day 8 - Wednesday, November 25
6pm to 9pm

December 6 - December 16

#StayHome

December 6 - December 16
#StayHome

Evening  6pm to 9pm

Date
Timing
Day 1 - Sunday, December 6
6pm to 9pm
Day 2 - Monday, December 7
6pm to 9pm
Day 3 - Tuesday, December 8
6pm to 9pm
Day 4 - Wednesday, December 9
6pm to 9pm
Day 5 - Sunday, December 13
6pm to 9pm
Day 6 - Monday, December 14
6pm to 9pm
Day 7 - Tuesday, December 15
6pm to 9pm
Day 8 - Wednesday, December 16
6pm to 9pm

Frequently asked questions

This course is a live online course that you can attend from the comfort of anywhere in the world. You can see the exact timings in the schedule above. During the session you will see the instructor live, and will be able to ask any questions you have. You will also get access to recordings from the session as well as 70+ videos on digital marketing.

If you miss a session, you will be able to watch a recording of what you missed. However, if you miss more than 2 sessions, you may not be eligible for the final course certification.

Upon completion of this digital marketing course, you will receive 2 Google certifications (one for Google Analytics and one for Google Ads), as well as one Dubai Government Diploma from the KHDA authority.

Yes, you will have lifetime access to videos as well as additional recorded material when signing up for our Online LIVE digital marketing course.

Digital marketing is one of the most in-demand fields for the modern economy. It has high earning potential and is a skill that can help any business grow. We have helped several graduates land jobs after completing this course. Upon completion of this program, we cannot guarantee employment, but we will connect you with recruiters and open positions from our network.

Learn Digital Marketing in One Week – Online LIVE

3,999 AED

Become fluent in building a complete strategy and learn about best practices for the region.

14 Jun 20 - 24 Jun 20
7 days left!
#StayHome  

30-day money-back guarantee

Fill in your details below and we’ll get in touch & send you a free sample of the workshop!

We may follow up with you via WhatsApp.

+97144541159