Dubai Digital Marketing Course

Al Quoz 1, The Courtyard, AstroLabs Campus - Dubai.   View 4 other locations

December 6 - December 14 (30 hrs)

9.6 ( 201 reviews ) - 442 graduates

Digital Marketing is one of the most powerful skill sets in the tool chest of the modern professional, and like any constantly changing topic, can be hard to navigate. In order to solve this, AstroLabs Academy has built a 1 Week intensive Digital Marketing workshop track course series, built by and for professional practitioners.

Our goal with this digital marketing course is to offer practical, hands-on, up-to-date learning modules which can turn anyone from a novice to a high impact competent certified digital marketing professional.

Summary
Event
Dubai Digital Marketing Course
Location
Dubai, The Courtyard,Al Quoz,Dubai-336851
Starting on
October 18, 2019
Ending on
October 26, 2019
Description
The one week AstroLabs Dubai Digital Marketing Course Provides You With a Practical Handson Workshop Covering Display, Search, Social Media, SEO, Email, and Analytics!
Offer Price
AED 5000

What you will learn

Complete Strategy & Best Practices for the Region

You'll develop a comprehensive digital strategy tailored, with best practices tailored to the region.

Topics Covered: Display Ads, SEM, SEO, Social Media, Email and More!

Google Display Network, Facebook, Instagram, Snapchat, Linkedin, Twitter Ads, Programmatic, Affiliate, Influencer Marketing, Email, Drip Campaigns, Retargeting / Remarketing, Google Analytics and more!

Blended Learning Offline and Online

Lifetime access to AstroLabs online learning portal with videos to help you on your learning journey.

KHDA, Google Analytics & Google Adwords Certification

You'll get an official KHDA diploma, along with 2 Google certifications (Google Ads and Google Analytics) upon completion of this weeklong training.

Stay Up To Date With 2019 Marketing Trends

We'll keep you up-to-date on the upcoming digital trends both globally and regionally for 2019 and beyond!

Learn To Track Conversion Rate & ROI Planning

Create your own dashboards and custom reports, to measure your return on investment for all of your digital marketing campaigns.

Connecting to Recruiters and Employment Opportunities

We'll connect you to our large network of job opportunities as well as recruiters in our network, to help you advance in your career.

4,999 AED

Starts December 6

Book your seat

30 days money-back guarantee

Flexible installments plan

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4,999 AED

Starts November 15

30 days money-back guarantee

Flexible installments plan

Book your seat Get a free sample!

Fill in your details below and we’ll get in touch & send you a free sample of the workshop!

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Digital Marketing - Jeddah

 Kayanspace Abdul Rahman Faqiyh, Ash Shati, Jeddah

Digital Marketing - Riyadh

 Al Imam Malik Rd, AstroLabs Campus - Riyadh

Digital Marketing - Abu Dhabi

 Hub 71, Galleria Mall Abu Dhabi

Digital Marketing (Arabic) - Riyadh

 Al Imam Malik Rd, AstroLabs Campus - Riyadh

Our partners & graduates

What you will walk out with

Have a full view of the whole Digital Marketing Landscape and understand how channels can work together
Learn how to develop a Digital Marketing Strategy for your business and in your current role
Learn how to report on your marketing efforts and track all of your data (including Conversion Rate and Cost Per Acquisition of Customers)
Learn how to not waste money on your efforts and to focus on performance!
Learn how to create campaigns on Ads (Display & Search), Facebook, Instagram, Twitter, LinkedIn, Snapchat, Mailchimp and more!
Learn to track everything through Google Analytics and Google Tag Manager
Learn to bring in organic traffic to your site (through Search Engine Optimization, Content and Social Media)
Learn to do all of your marketing inhouse, or manage an outsourced team / agency
Become proficient in all the major tools used in digital marketing
Get Google certified in Ads and Analytics

Timings & Locations

December 6 - December 14

Every Friday and Saturday from 10am to 4pm
Monday to Wednesday from 6:30pm to 9:30pm

Show Schedule

DateTime
Friday, December 6th10am-4pm
Saturday, December 7th10am-4pm
Monday, December 9th6:30pm-9:30pm
Tuesday, December 10th6:30pm-9:30pm
Wednesday, December 11th6:30pm-9:30pm
Friday, December 13th10am-4pm
Saturday, December 14th10am-4pm

Meet your industry-leading instructors

Our educational excellence is a community effort. When you learn at AstroLabs, you can always rely on in-house team of experts to provide guidance and support, whenever you need it.

7090
Mohtab Arabiat
Head of Digital Development – AstroLabs

Head of Digital Development at AstroLabs, Mohtab is an early adopter with a passion for digital storytelling. With over 11 years of experience in digital marketing, Mohtab brings to the table the practical knowledge and experience that led to the success of over 35 of the top brands in the MENA region. His experience at agencies such as FP7 and Starcom gave him the opportunity to work with some of the top industry leaders in a number of sectors such as telecom, FMCG, QSR, and banking, among others.

13907
Abdel Kader Jrab
Co-Founder of Beit Byout

Abdel Kader Jrab is a Digital Marketing Professional with over 10 years of experience in the field, he specializes in Social Media, SEO, SEM, Email and E-commerce. Abed is the Co-Founder of Beit Byout (An online retailer for home decor accessories) and a Digital Marketing Instructor at the Lebanese American University and at AstroLabs Academy.

7091
Naguib Toihiri
Head of SEO and Growth at Artefact MENA

Awarded MENA Search Personality 2017, Naguib Toihiri is an expert in SEO with over 10-year experience optimising online brands’ visibility. He has helped top Middle East brands in various sectors, including Qatar Airways, Emaar and Jumeirah Group. Global SEO Lead at Artefact, he is responsible for leading Artefact Group SEO practices and develop all the business opportunities to fulfill the market needs in the MENA region. Naguib regularly provides training in French Business School as well as in Dubai at Google Tech Hub, Astrolabs.

Course details 7 modulesExpand all

Module 1 – Comprehensive Digital Marketing Workshop

This workshop will focus on how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

What will be covered?

  • Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads
  • Pull Marketing: SEM- PPC, Google Ads, setting up your first campaign, Adgroups and Keywords
  • Long term marketing: SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
  • Customer Retention: CRM, Newsletter, Segmentation and Automation. Drip campaigns and Chat bots
  • Optimizing the funnel: Making smart changes to your site. How to setup Retargeting (Facebook and Google)
  • Analytics: Using Google Analytics and Google Tag Manager to create dashboards and track goals

Module 2 – Mastering Google Analytics Workshop

Learn to Master Google Analytics: Track the important KPI’s needed for your business, tell stories with your data, Import Advanced Metrics & Dimensions, Customize Your Reports & Dashboards with the exact data you need, Automate key processes, and get Google certified.

What will be covered?

  • Basic tracking and Analytics concepts (source/medium, grouping data)
  • Tracking all channels (by UTM tagging url’s)
  • Demographic and User Data
  • To define Events, Goals and Ecommerce Transactions
  • To setup Conversion Funnels (with and without Enhanced Ecommerce Enabled)
  • Create Custom Segments, Reports and Dashboards
  • Intelligence Events & Custom Alerts
  • To tell a story with your data, by asking the right questions
  • Integration With Adwords, and other Social Media channels
  • Dimension Widening and Importing Cost Data
  • Integration with Google Webmaster Tools, and Google Tag Manager
  • Autoevent tracking with Google Tag Manager
  • Cross Device Tracking
  • Automation with Google API and Excel
  • Get Google certified!

Module 3 – Display Push Marketing Workshop

Learn about Display Marketing, and how to reach a wide audience interested in your product. In this workshop, we will cover the basics of online display advertising, including Display ads, GDN (the Google Display network), Facebook Ads, Placements, Affiliates, and Retargeting (on Google, Facebook and using 3rd party tools like AdRoll).

What will be covered?

  • The Basics of Display Marketing
  • Differences between CPC, CPM, CPA and CPV
  • Ad networks and individual sites
  • The 3 main ways to target on GDN (contextual, placements and demographics)
  • Setting up your first display campaign
  • Basics of placements, and affiliates
  • Advertising on Youtube
  • Basics of Facebook marketing
  • Facebook, Instagram, Snapchat, LinkedIn and Twitter ads
  • Levers used for higher reach and lower costs on Facebook
  • Differences between Retargeting and Remarketing
  • How to setup a remarketing campaign
  • How to build a remarketing list on Google and Facebook
  • Similar Lists on Facebook
  • RLSA (Remarketing Lists Search Ads) on Google
  • Setting up remarketing on Google Analytics

Module 4 – Advertising with Google Ads Workshop

Learn to fully utilize Google’s advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.

What will be covered?

  • The basics of SEM (Search Engine Marketing) and Pull Marketing
  • Understanding pay-per-click advertising
  • Understanding Adwords account structure & Adtypes
  • Keyword Research
  • Keyword match types
  • Using negative keywords
  • Keyword Planner Tool
  • Budget Estimations
  • Creating a new campaign, Setting up a new campaign
  • Budget strategy
  • Creating effective adgroups
  • Keyword, ad text strategy, Bid strategy
  • Understanding the AdWords auction
  • Understanding  and improving quality score
  • Performance & Defining conversions
  • Testing Ads and CPC optimization
  • Tracking and Reporting

Module 5 – Search Engine Optimisation (SEO) Workshop

If you’ve ever wondered how to get your website on the front page of search engines, the answer you’ve been looking for is SEO. In this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business’ revenue and gain a very in-demand skill to help you advance in your career.

What will be covered?

SEO Introduction & Evolutions

  • How Google updates Panda & Penguin changed the SEO industry
  • What is Mobilegeddon update & how to optimize your website for mobile
  • How security update impacted the rankings & when is the best time to migrate to HTTPS
  • Why Local SEO is not traditional SEO & how to optimize your website for local search

TECHNICAL SEO

  • How to run an SEO technical audit on your website & identify quick win actions? How to optimize your website structure : Internal linking, menus, footers, page depth, the site-map and other technical criteria, such as the page speed
  • How to fight against internal duplicate content generated by CMS or wrong technical setup
  • Tool reviews : Google Search Console, Screaming Frog,

CONTENT OPTIMISATION

  • How to identify relevant keywords for your business & evaluate the competition on these key phrases
  • How to structure the site so that each page covers just one thematic
  • How to localize your content to be visible internationally
  • Tool reviews : Google Trends, Keyword Adplanner, Copyscape

LINK BUILDING

  • How to measure your link profile & evaluate your potential in a competitive market
  • What are the best practices for getting natural backlinks
  • How Social Media can help you during your link building strategy
  • Tool reviews : Ahref, Majestic SEO, Link Research tool, Buzzsumo,

KEY PERFORMANCE INDICATORS

  • Is keyword ranking the only relevant KPI for your SEO activity
  • What are the main KPIs to evaluate your SEO strategy
  • Tool reviews : AWR, Search Metrics, Google Analytics, Google Search console

Module 6 – Crafting A Social Media Strategy Workshop

Without an engine, cars don’t operate and without a hand-crafted unique content strategy you won’t stand out! In a digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on consumers while achieving your business objectives. In this class you’ll be able to hand-craft an engine with horsepower that’ll shift your social media presence from zero to hero!

What will be covered?

  • Why Content Strategy
  • Roles of Social Media Platforms
  • Facebook/Twitter/Instagram Strategy
  • Tone of Voice
  • Posting Frequency
  • Posting Times
  • Scheduling & Automation
  • Content Pillars
  • Creatives Vs. Copy
  • Brand Advocacy & Community Engagement
  • Influencer Marketing
  • Important Key Performance Indicators’
  • Performance Review & Assessing Success
  • Live and Real time content
  • Influencer marketing

Module 7– Email Marketing & Customer Retention Workshop

This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design off of responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place.

What will be covered?

  • List Building
  • Use cases of successful list building campaigns
  • Comparison of Popular Tools
  • Types of email campaigns
  • Marketing, Transactional, Welcome and Automated Emails.
  • Setting up Automated emails and Drip Campaigns
  • Retention tactics
  • Content email strategies
  • Basics of HTML coding for newsletters (practical coding session)
  • Tools to test Subject Line and Click Rate
  • Analytics (Google Analytics, Measuring Open Rate, CTR, Events & Goals)
  • Drip campaigns, automation and triggers
  • Working with Chatbots (using Many Chat) and Facebook Messenger Lists

A strong network of alumni

AstroLabs Academy reviews

Kunal Kapoor
Founder & CEO – The Luxury Closet

A great engaging and learning experience, no matter what scale you are at!

Jean-Pierre Mondalek
General Manager, Motors – dubizzle.com

If you’re an entrepreneur looking to pick up new skills and tricks, join AstroLabs Academy!

Jana Al Qahtani
Senior Digital Marketing Executive – Louis Vuitton Moet Hennessy

It was very informative it was also great in terms of sharing case studies and best practices.

Dunia Othman
Chief Marketing Officer – mrUsta Solutions

As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!

Abbas Al Lawati
Global Head - Commodities and Banks – Bank Muscat

The class was worth 500 kms we crossed from Oman.

Simon Sothcott
Digital Director – MEC

Without doubt this is the best foundation for start-ups currently available in the UAE.

Uzma Suleman
Manager - Digital Marketing, Marketing Communications, Corporate Office – Dubai World Trade Centre

The course delivered by AstroLabs was informative and well-structured.

Izeldin Ibrahim
Group Product Manager – Abbott

I really liked the interaction and real life examples!

Elhoussine Talab
Web Developer

AstroLabs is an amazing place to learn and connect. It is the perfect organic starting point for any startup in the UAE.

Abdullatif Alsumeiry
Oil, Gas, Chemical and Power Markets Sales Engineer

The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide

Khaled Elsayed
Co-Founder – Timepiece360

Another great workshop by AstroLabs. Having an industry leader involved, giving real insight and prepared to answer all questions openly made it a hands-on and very beneficial workshop. Thank you.

Frequently asked questions

What certifications will I receive?

Upon completion of this course, you will receive 2 Google certifications (one for Google Analytics and one for Google Ads), as well as one Dubai Government Diploma from the KHDA authority.

Will I have access to online material and recordings?

Yes, you will have lifetime access to videos as well as additional recorded material when signing up for our digital marketing course.

How will this help me get a job / advance in my career?

Digital marketing is one of the most in-demand fields for the modern economy. It has high earning potential and is a skill that can help any business grow. We have helped several graduates land jobs after completing this course. Upon completion of this program, we cannot guarantee employment, but we will connect you with recruiters and open positions from our network.

About Astrolabs Academy

About AstroLabs Academy
AstroLabs Academy delivers specialized courses on topics in digital business including digital marketing, coding, analytics & big data, UX design, and business development. We regularly run open classes available to the public as well as develop and deliver custom-made curricula for corporate clients and incubators/accelerators across the region.